You are going to get a lot of different answers.
Dune riding. Slow rock climbing. Fast fire roads.
Weight - some carry spare tires, etc. Some are running bigger and heavier tires.
Some charge through stuff and ...
I wrote my current settings down with stock tires and 2 people.
And I will bring those home with me next weekend.
Setting your sag and cross-over distance is step one.
The car should sag about 25-30% of the travel fully loaded.
But I would drive the car a bit, get the springs settled and suspension worn in.